Every time Speak AI analyzes your media, it extracts insights across a set of default categories. They work out of the box, and you can add your own keywords to any of them so terms that matter to you are always captured.
Default categories
- Keywords - The most important terms and phrases
- Topics - Main subject areas discussed (audio/video only)
- People - Names of individuals mentioned
- Organizations - Companies, institutions, and brands
- Products - Product and brand names referenced
- Geopolitical Entities - Countries, cities, regions
- Locations - Physical places and addresses
- Events - Named events, conferences, meetings
- Time Indicators - Time references and scheduling mentions
- Dates - Specific dates mentioned
- Money - Dollar amounts, prices, financial figures
- Percentages - Percentage values mentioned
- Ordinals - Ordered items (first, second, etc.)
- Artifacts - Objects, tools, and specific items
- Natural Phenomena - Weather, environmental references
Add your own keywords
Adding a keyword to a default category tells future analysis to always look for that term:
- Go to Default Categories in the left sidebar, under Insights Customizations 1. Click Edit in the top right corner
- Type the keyword into the Include field of the category you want it in
- Press Enter after each keyword to complete the entry
- Click Save in the top right corner
Your keywords apply to media analyzed after you save. Older files keep the insights they already have unless you Re-analyze them.
Custom categories
Beyond the defaults, you can create entirely new categories for your own work, such as “Product Feedback”, “Action Items”, or “Customer Complaints”. See Insights for the steps.
Where to see your insights
- Media detail page: insights for each individual file
- Explore: aggregate insights across all your files
- Folder statistics: insights for every file in a specific folder
- Exports: include insights in CSV, PDF, and other formats
Want a hand setting this up? Book a free consult and we’ll do it together on your account.