---
title: "Categories"
description: "Every analysis extracts keywords, topics, sentiment, entities, brands and emotions by default, with no configuration required."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.speakai.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Categories

## Overview


Every time Speak AI analyzes your media, it automatically extracts insights across these default categories. These work out of the box with no configuration needed.

## Default categories

1. **Keywords** - The most important terms and phrases
1. **Topics** - Main subject areas discussed (audio/video only)
1. **People** - Names of individuals mentioned
1. **Organizations** - Companies, institutions, and brands
1. **Products** - Product and brand names referenced
1. **Geopolitical Entities** - Countries, cities, regions
1. **Locations** - Physical places and addresses
1. **Events** - Named events, conferences, meetings
1. **Time Indicators** - Time references and scheduling mentions
1. **Dates** - Specific dates mentioned
1. **Money** - Dollar amounts, prices, financial figures
1. **Percentages** - Percentage values mentioned
1. **Ordinals** - Ordered items (first, second, etc.)
1. **Artifacts** - Objects, tools, and specific items
1. **Natural Phenomena** - Weather, environmental references

## Customizing categories

You can add your own keywords to any default category to ensure specific terms are always captured:

1. Go to **Default Categories** in the sidebar (under Insights Customizations)
1. Click **Edit**
1. Add keywords to the "Include" field for any category
1. Press Enter after each keyword
1. Click **Save**

## Custom categories

Beyond the defaults, you can create entirely new categories tailored to your needs. For example: "Product Feedback", "Action Items", "Customer Complaints", or any topic relevant to your work. See our [AI Insights guide](/help/insights/) for details.

## Where to see your insights

- **Media detail page:** Insights for each individual file
- **Explore page:** Aggregate insights across all your files
- **Folder statistics:** Insights for all files in a specific folder
- **Export:** Include insights in CSV, PDF, and other export formats

In order to add your own unique keywords to the default categories, first navigate to the "Default categories" page on the left-hand side bar under the "Insights Customizations" subheading.

To begin editing, click on the edit button in the top right-hand corner.

You can then add which keyword you would like included within future analysis to any of the available categories by typing into the "Include" section of the available categories. Hit your "Enter" button in order to complete your entry.

Once you have finished inputting your desired keywords, click on the "Save" button in the top right-hand corner to save all of your work.

## Default Insight Categories in Speak AI

## Overview

Every time Speak AI analyzes your media, it automatically extracts insights across these default categories. These work out of the box with no configuration needed.

## Default categories

1. **Keywords** - The most important terms and phrases
1. **Topics** - Main subject areas discussed (audio/video only)
1. **People** - Names of individuals mentioned
1. **Organizations** - Companies, institutions, and brands
1. **Products** - Product and brand names referenced
1. **Geopolitical Entities** - Countries, cities, regions
1. **Locations** - Physical places and addresses
1. **Events** - Named events, conferences, meetings
1. **Time Indicators** - Time references and scheduling mentions
1. **Dates** - Specific dates mentioned
1. **Money** - Dollar amounts, prices, financial figures
1. **Percentages** - Percentage values mentioned
1. **Ordinals** - Ordered items (first, second, etc.)
1. **Artifacts** - Objects, tools, and specific items
1. **Natural Phenomena** - Weather, environmental references

## Customizing categories

You can add your own keywords to any default category to ensure specific terms are always captured:

1. Go to **Default Categories** in the sidebar (under Insights Customizations)
1. Click **Edit**
1. Add keywords to the "Include" field for any category
1. Press Enter after each keyword
1. Click **Save**

## Custom categories

Beyond the defaults, you can create entirely new categories tailored to your needs. For example: "Product Feedback", "Action Items", "Customer Complaints", or any topic relevant to your work. See our [AI Insights guide](/help/insights/) for details.

## Where to see your insights

- **Media detail page:** Insights for each individual file
- **Explore page:** Aggregate insights across all your files
- **Folder statistics:** Insights for all files in a specific folder
- **Export:** Include insights in CSV, PDF, and other export formats

Want a hand setting this up? [Book a free consult](https://calendly.com/speak-ai/consult?utm_source=docs&utm_campaign=consult) and we'll do it together on your account.

---
Related: [Insights](/help/insights/) · [Explore](/help/insights/explore/)

Source: https://docs.speakai.co/help/insights/categories/index.mdx