---
title: "Categories"
description: "Every analysis extracts keywords, topics, sentiment, entities, brands and emotions by default, with no configuration required."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.speakai.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Categories

Every time Speak AI analyzes your media, it extracts insights across a set of default categories.
They work out of the box, and you can add your own keywords to any of them so terms that matter to
you are always captured.

![The Keywords panel open beside a transcript, grouping what the analysis extracted. Keywords holds 25 entries such as Customer interviews and Research tooling, People holds 5, and Brands holds 7 including UX, Northwind, Zoom and Google Drive. Every chip carries the number of times that term appears.](/help/media/insights/insights-categories.jpg)
## Default categories

1. **Keywords** - The most important terms and phrases
1. **Topics** - Main subject areas discussed (audio/video only)
1. **People** - Names of individuals mentioned
1. **Organizations** - Companies, institutions, and brands
1. **Products** - Product and brand names referenced
1. **Geopolitical Entities** - Countries, cities, regions
1. **Locations** - Physical places and addresses
1. **Events** - Named events, conferences, meetings
1. **Time Indicators** - Time references and scheduling mentions
1. **Dates** - Specific dates mentioned
1. **Money** - Dollar amounts, prices, financial figures
1. **Percentages** - Percentage values mentioned
1. **Ordinals** - Ordered items (first, second, etc.)
1. **Artifacts** - Objects, tools, and specific items
1. **Natural Phenomena** - Weather, environmental references

## Add your own keywords

Adding a keyword to a default category tells future analysis to always look for that term:

1. Go to **Default Categories** in the left sidebar, under **Insights Customizations** 1. Click **Edit** in the top right corner
1. Type the keyword into the **Include** field of the category you want it in
1. Press **Enter** after each keyword to complete the entry
1. Click **Save** in the top right corner

Your keywords apply to media analyzed after you save. Older files keep the insights they already
have unless you **Re-analyze** them.

## Custom categories

Beyond the defaults, you can create entirely new categories for your own work, such as "Product
Feedback", "Action Items", or "Customer Complaints". See [Insights](/help/insights/) for the steps.

## Where to see your insights

- **Media detail page:** insights for each individual file
- **[Explore](/help/insights/explore/):** aggregate insights across all your files
- **Folder statistics:** insights for every file in a specific folder
- **[Exports](/help/exports/insights/):** include insights in CSV, PDF, and other formats

Want a hand setting this up? [Book a free consult](https://calendly.com/speak-ai/consult?utm_source=docs&utm_campaign=consult) and we'll do it together on your account.

---
Related: [Insights](/help/insights/) · [Explore](/help/insights/explore/)

Source: https://docs.speakai.co/help/insights/categories/index.mdx